The limited-edition Savanna Ale created by South West-based Bays Brewery has been successful in raising £1,608 for Paignton Zoo.
Bays Brewery donated 10p for every bottle sold of the special ale, which was available to purchase between April and July. They also installed donation tins for the charity in many pubs across the South West. All money raised will go towards the refurbishment of the giraffe house at Paignton Zoo.
This is the ninth limited edition ale that Bays Brewery has created over nine years, and with this latest contribution Bays Brewery has now exceeded £25,000 in donations to Paignton Zoo. Peter Salmon, Sales and Marketing Director of Bays Brewery, quoted:
“We are delighted to continue our relationship with Paignton Zoo. We’ve been working with Paignton Zoo since 2013 and have now created many beers with different animal themes including rhinos, giraffes, gorillas, crocodiles, cheetahs, orangutans and elephants.”
Supporting wildlife and wild places is of the utmost importance for Paignton Zoo and their conservation charity Wild Planet Trust. Their mission is to help halt species decline, and it is fundraising initiatives such as this that help support their conservation projects in the UK and overseas.
The Rothschild’s giraffe at the zoo are part of a European breeding programme designed to protect the species, which are increasingly rare in the wild due to poaching and habitat loss. Steve Nash, Head of Campaigns and Programmes at Paignton Zoo, said:
“We are extremely grateful for this generous donation and are hugely thankful to Bays Brewery for once again taking the time and effort to deliver this limited edition ale which not only tastes good, but does good too!”
To find out more about how you can help support Paignton Zoo visit the Support Us page.