Torbay is celebrating a decade of Fair Trade.

2014 is the tenth anniversary of Torbay Fair Trade Borough. Paignton Zoo helped launch this year’s Fair Trade Fortnight, which runs from 24th February to Sunday 9th March.

The launch was supported by Traidcraft, South Devon College, Coffeeman Devon, the Torbay Fair Trade Steering Group and Westlands School.

Paul Bellingham, Paignton Zoo’s Merchandising Manager and a member of the Torbay Fair Trade Steering Group, explained: “The theme of this year’s Fair Trade Fortnight is the unfair banana. Bananas are the most popular and most traded fruit in the world. In the UK alone we eat 5 billion a year at a cost of over £550 million!

“The banana trade is booming but not everyone enjoys the benefits. Supermarkets can use their massive buying power to force producers to accept lower prices. The banana business is brutal, squeezing the livelihoods of banana farmers and keeping them poor. The answer is simple – Fair Trade.”

The launch weekend was well attended, with over 500 young people taking part in the Fair Trade trail around the Zoo. Each of them was rewarded with a Fair Trade banana at the end. Paignton Zoo Environmental Park is a registered charity. For more information go to or ring 01803 679500.

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