Cause related marketing
We are always keen to form partnerships that are mutually beneficially to both our zoo and your business.
Cause related marketing is a great way for businesses, big or small, to promote a new product, a rebranding, or even a service available; reaching a bigger audience than you may be able to achieve alone.
Cause Related Marketing with Bays Brewery
We have formed an excellent partnership with Bays Brewery which continues to be mutually beneficial. Since 2013 Bays has been creating a limited edition guest ale each year for the duration of the summer including a gorilla ale, a giraffe ale and most recently a rhino ale. The ale is sold in pubs from Plymouth to Bideford, Teignmouth and Exeter and for every pint sold Bays makes a donation to the Zoo.
Each summer we work together with Bays to implement a variety of marketing activities around the limited edition ale. Through these activities we aim to raise awareness of our charity and the Bays Brewery business, drive traffic to the Paignton Zoo and Bays Brewery websites, encourage engagement with all relevant social media sites and enable posts to reach a wider audience.
If you would like more information about cause related marketing or have an idea that you think may be mutually beneficial then please get in touch with Jenny Paton, our Fundraising Manager on 01803 697509 or by email at [email protected]
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